Your ways to grow with PANA
From Full Service Creator Management to Strategy Consulting, both based on real campaigns in sport.
Full Service Creator Management
finally with a real performance lever
- You've tried creator marketing before and it didn't go as planned: wrong creators, no clear process, barely measurable results.
- Or you're ready to get serious about it now, but you're missing the strategy, network and operational power to do it right from the start.
- We handle everything: strategy, creator selection, briefing, negotiation, execution and performance tracking, all from a single source, data-driven and with proven processes that actually scale.
How we turn your creator marketing into a growth lever
From analysis to scaling, step by step towards measurable reach, for projects starting at €5,000 per month.
Initial call, goal-setting and budget starting at €5,000 per month. We clarify who should be reached and how we'll measure success.
Data-driven selection of suitable sport creators, matched to your goals, audience and platform.
Briefing, content approval, compliance and publishing. All from a single source, one point of contact.
Transparent tracking after every wave: reach, engagement, conversions, with clear takeaways.
We scale what works: more creators, more platforms, long-term partnerships.
Strategy Consulting
when you want to make a fresh start in sport or reach the next level
Whether your brand is entering sport for the first time or already active and looking to take its presence to the next level: we develop the positioning you want to be known for in sport, and the cross-channel strategy your team then implements itself. This works regardless of whether your brand has been sport-adjacent or sport-distant so far.
Away from guesswork about where to start in sport, towards a position and strategy your whole team can rely on.
How Strategy Consulting works.
Away from gut feeling and guesswork about why results are stagnating, towards a strategy your whole team can rely on.
We build a clear picture of where your brand stands today, who your audience is, and how active you already are in sport, if at all. This baseline is the foundation for everything that follows.
We examine the sport landscape that could fit you, which leagues, clubs, formats or competitions are relevant, who's already active there, and where there's still room for a credible new voice.
From the analysis and market picture, we jointly develop what your brand should stand for in sport, a clear position that fits you and sets you apart from other brands in the same space.
We translate the positioning into a concrete channel and format strategy, which platforms, which content formats and which type of partnerships fit your new position.
You get a roadmap of what happens first, what follows later, and how we'll measure success in the first months.
Weekly reporting and strategy calls, so you stay on track and can adjust course.
The platforms we work with
Reels, Stories and feed content for reach and community building in the football scene.
TikTok
Short-form content with high organic reach, ideal for viral sport and creator moments.
YouTube
Long-form and Shorts for in-depth formats, channel growth and long-term retention.
Twitch
Live streams and community content for deep engagement with the sport and gaming community.
Spotify
Audio ads and podcast placements for additional reach beyond video content.
Frequently Asked Questions
Full Service covers goal-setting, creator selection, briefing, negotiation, campaign management, compliance and performance reporting, all from a single source, with one dedicated point of contact.
Full Service means we handle the entire execution, from creator matching to reporting. Strategy Consulting is the right fit if you want the positioning and strategy for sport, with your own team then handling execution.
Strategy Consulting is for brands that want to position themselves strategically in sport, whether they're just getting started or taking an existing presence to the next level, sport-adjacent or sport-distant. Instead of individual measures, we develop the positioning and strategy your team relies on afterwards.
We run campaigns on Instagram, TikTok, YouTube, Twitch and Spotify, depending on where your target audience is actually active.
It means defining what your brand should stand for in the sport space: which audience, which formats, and which competitions or leagues fit you, and how you differentiate from other brands in the same space. We then build the channel and content strategy on top of that.