Creator marketing as a growth lever.
We connect brands with the right sport creators.
Over 4.3 million views for the 2026 World Cup in a single campaign.
Reactive creator campaign with 4 football creators on Instagram, TikTok and YouTube, 39 content pieces within a few weeks.
Views
- 4 football creators
- 39 content pieces
- Instagram, TikTok & YouTube
Our Services
Full Service Creator Management
From your first campaign to profitable scaling
Whether it's your first campaign or scaling existing activity: we support you with proven strategies, data-driven processes and operational excellence, all from a single source.
- Goal-setting & strategic roadmap
- Creator research & matching
- Campaign management & approvals
- Compliance & performance reporting
- Scaling & channel growth
- One point of contact, full accountability
Strategy Consulting
For brands that want to define their position in sport strategically
Whether your brand is entering sport for the first time or already active and looking to take its presence to the next level: we develop the positioning you want to own in sport, and the cross-channel strategy your team relies on afterwards. This applies equally to sport-adjacent and sport-distant brands.
- Strategic deep dive
- Positioning & goal-setting
- Multi-platform strategy
- Competitive & market analysis in sport
- Sponsorship & partnership strategy
- Weekly reporting & strategy calls
Become a creator
You're a sport creator who wants to work with the right brands? We handle management, deals and growth. You make the content.
Creator Management
We take day-to-day work off creators' plates, handling organization, legal matters and professional support behind the scenes.
- Legal & organizational support
- Social media support
- Briefing, content guidelines & timing
- Contract & fee negotiations
- Access to our full network
Brand Deals
We source suitable collaborations, handle the entire process and negotiate fair terms and usage rights.
- Sourcing and handling brand deals
- From campaigns to product placements
- Negotiating terms & usage rights
- Long-term partnerships
Personal Brand Development
We sharpen your positioning, develop content and platform strategies, and grow your personal brand strategically.
- Positioning & strategic brand building
- Content & platform strategy incl. monetization
- Format development based on your USP & trends
- Project management
The Founders of PANA Agency
Paul brings more than eight years of experience in sport marketing and spent several years planning and overseeing the marketing activities of an international retail network (52 stores across 16 countries) as a certified social media manager, working with major sport brands such as Nike, Adidas and Puma along the way. He grew the brand's social media community from around 3,000 to over 200,000 followers across channels.
Natnael previously worked as an executive assistant to the board at Eintracht Frankfurt Fußball AG and spent several years in Data Management and the CIO Office at ING DiBa AG. Alongside that, he co-founded TechAcademy, his own education initiative, and as its chairman closed partnerships with companies such as Microsoft, BearingPoint and Commerzbank. For his commitment, he was named "Student of the Year" by the German Association of University Professors and Lecturers and the German National Association for Student Affairs.
Ready to
work together?
Let's build your next campaign.
Frequently Asked Questions
The cost of a creator marketing campaign with PANA depends on the number of creators, campaign length, and scope of deliverables. In a free initial conversation, we clarify your goals together and give you a first budget estimate right away.
We recommend a monthly influencer budget of at least €5,000 to €10,000 to achieve meaningful results. In our free initial conversation, we discuss which budget makes sense for your goals.
A sport creator and influencer marketing agency like PANA connects brands with suitable sport and football creators. Depending on what you need, we either run the entire campaign for you, from creator selection to reporting, or develop the strategy that your team then implements itself.
We select suitable creators based on data from our curated roster of over 40 creators, matched to your target audience, platform, and campaign goal. If those 40 aren't enough for your goals, we actively source additional creators outside our existing network. You don't have to search and negotiate yourself, we handle that as part of Full Service. If you'd rather do it with your own team, our Strategy Consulting shows you what matters when selecting creators.
Creator marketing relies on authentic, often long-term collaboration with creators who know their own community well, while classic influencer advertising is often a one-off, more overtly promotional post. We focus on real football creators with a real community.
After the initial conversation and creator matching, first campaigns are usually ready to launch within a few weeks. Reactive campaigns tied to current events, like our World Cup campaign, can move even faster.
Yes. We work with large brands like a major neobank as well as with smaller and local businesses, what matters is the fit with the sport audience, not company size alone.
Through our contact form with a few quick details on budget, timeline and platform, we'll get back to you shortly.
Because at PANA you work directly with the founders instead of rotating junior teams, and because we specialize in sport and football instead of doing a bit of everything. That means shorter paths, real scene knowledge, and a team that owns every campaign personally.